Speed to Sellout: What is it & how do Zara’s and H&M’s compare?
The term “sold out” in a trend conscious industry such as fast fashion usually draws in a positive response. After all, what could signify a prosperous business better than assortments that are frequently out-of-stock? Surely, it must mean a cult following status from consumers? However, there is more than meets the eye when it […]
Out-of-Stock: A Good Problem To Have?
Out-of-Stock. It’s a magical word that all retailers like to hear, especially in the fashion world where trends come and go so quickly that it’s almost a cardinal sin to have last year’s news hanging from the rack, with the exception of evergreen collections (basics, the LBD and so on). But what does this mean […]
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