The Trouble with Relying Solely on Word-of-Mouth Trend Forecasts
It’s a common practice amongst merchandisers and buyers to rely on trend forecasting. Having a clear focus to build your next collection proves to be helpful, especially in today’s digitised world. But relying solely on trend forecast lacks accuracy – a crucial ingredient needed in today’s consumer-driven, fast-moving retail landscape. Today, fashion trends are driven […]
How to Cash In on Pantone’s Colour of the Year
You probably didn’t miss Pantone’s Colour of the Year announcement a few months back. What you may have missed out on, however, is capitalising on the “Living Coral” theme. Pantone’s Colour of the Year: Living Coral Living Coral, labelled PANTONE 16-1546, has been dubbed as the colour of 2019. Coral is considered a quaternary colour […]
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