Delivering Newness in Fashion The Right Way
Newness is an imperative strategy in fast fashion. Even in a retail downturn, a healthy newness level is effective at engaging consumers. Demand is the leading force in the consumer-driven retail landscape we are currently in. Consumer preferences shifted drastically as the coronavirus pandemic progressed, giving way to new and unique trends. This is where […]
Is The Maximalist Trend Doing Well Commercially?
The maximalist trend is synonymous with major fashion houses such as Gucci, Versace, Moschino, etc. And for years, minimalism ruled the fashion industry and mass media with it’s soft and muted aesthetic. Then, when Alessandro Michele became Gucci’s Creative Director in January 2015, the rebirth of Gucci began. Within a few months, Gucci exploded in […]
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