Why You Should Be Tapping Into Inclusive Sizing Now
Millennials and Gen Z has brought a new wave of socially-conscious consumerism. The rise of the body positivity movement spearheaded by the likes of musician Lizzo and model Ashley Graham call traditional beauty ideals into question. Body acceptance and self-love emerged as the basis of consumer expectations – piling the pressure on retailers and fashion […]
Scaling the Plus Size Industry: Is It Doing Well in Malaysia’s Fast Fashion?
The plus size industry is a force to be reckoned with. A $24 billion force, to be exact. Shunned by big names in the industry, feared by fashion designers, and described as a ‘high-risk’ investment by retailers, the once-ignored industry is now projected to be worth $24 billion by 2020. According to the NPD Group, […]
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