Popularity of Homegrown Brands in Asia
A quick browse through the internet and also shopping centers and you will find a healthy number of homegrown brands, be it beauty or fashion, emerging. What was once a scarce industry is now blossoming into a feasible business that promises growth and success. As the name suggests, homegrown brands are slowly giving international names […]
Mid-Year Trend Report: A Summary of Dresses
Source: Glowsly As temperatures ascend, more consumers are inclined to the versatility of dresses. Often a pinnacle of femininity, dresses are often an important selection for any retailer or brand with a womenswear section. Being one of the few categories that is almost exclusive to womenswear, it is crucial to understand the demands and shifts […]
How Buyers Can Do Comparison Shopping with Data
A decade ago, trends had a longer life cycle. As per the fashion trickle theory, trends ‘trickled’ down from couture to high street, starting from the rich and famous. Think of it in a pyramid form. A trend would be adopted as it slowly moves its way down to designers, contemporary and high street. By […]
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