How to Build a Demand-Led Pricing Model
In a consumer-driven landscape, a competitive pricing model is one that tallies with consumers’ value perceptions. The knee-jerk reaction during an economic downturn is to aggressively bring prices down to attract cash-strapped customers. However, the sudden drop in prices affects consumer perception, leading to reservations about product quality and long-term value. Adding to the situation, […]
Why Fashion Retailers Should Use Real-Time Data to Strengthen Profits
Retailers should be aware discounting is a double-edged sword. While markdowns are inevitable, it doesn’t mean they have to amount to a huge loss.
Building a Competitive Pricing Strategy with Just Two Steps
To build a competitive pricing strategy in the current climate, retailers have to prioritise value over margins. The latter is central to the fixed markup pricing mechanism, which aims to boost profit by multiplying the cost of goods at a predetermined rate to determine the selling price. It is a simple and straightforward solution, especially […]
How Malaysian Fashion Brands Strategised for CNY 2018, and If It Worked
The Lunar New Year, or more commonly known as Chinese New Year (CNY), is many things: lion dances, reunion dinners and of course, the ‘ang-paus’. For businesses, on the contrary, this festive season is an effective marketing tool. Usually, CNY befalls in the beginning of the year, January or February, and that means marketing promotions […]
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