The Secret to Everlane’s Pricing Strategy
Marketed as the ‘most radically transparent’ apparel brand in the industry, Everlane’s mission was about bringing full accountability to the table and revealing the true cost behind each product. Choosing the direct-to-consumer approach, Everlane was able to cut the middleman and adopt a unique pricing strategy that enabled them to produce high-end essentials at a […]
Instagram Fashion Sellers: Using Real-Time Data to Strengthen Profit Return
It is no secret that Instagram now boasts more than 800 million users, and is taking the retail and fashion world by storm. According to a report by L2, a company that analyses brands’ digital presence, 93% of fashion brands from Marc Jacobs to Topshop are now on Instagram, although they’ve been using it as […]
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