Fashion Merchandising: Product Launch & Phasing Strategy
In fashion, timing is key. To fully optimise a merchandising strategy, a retailer has to know the exact time to launch a new collection, start a promotional cycle or expand into a new market. If a collection is launched too early (or too late) in the season, it may result in missed sales opportunities. This […]
Menswear Market in Malaysia: Athleisure Wear Over Fast Fashion
The Malaysian fast fashion realm is an interesting study. As fashion in general is still a growing market, fast fashion has to figure out how to adapt to the environment here. In other words, they either thrive along with the demand, or fall short in supply. For example, the plus size industry here is not […]
Scaling the Plus Size Industry: Is It Doing Well in Malaysia’s Fast Fashion?
The plus size industry is a force to be reckoned with. A $24 billion force, to be exact. Shunned by big names in the industry, feared by fashion designers, and described as a ‘high-risk’ investment by retailers, the once-ignored industry is now projected to be worth $24 billion by 2020. According to the NPD Group, […]
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