Designing with Data: How Fashion Analytics Supports Creativity
Data analytics is re-shaping fashion’s old school methods. More and more companies are looking towards data to refine customer preferences and pinpoint products that better fulfil customers’ needs. Traditionally, fashion brands use information such as sales history, assortment details and inventory records to guide the development of the following season’s collection. Details from past collections […]
The Manufacturing Game
Take any piece of clothing in your wardrobe and read the label. Chances are, it will read “made in China” or “India” and “Vietnam”. Not to be confused with merchandising that deals with selling products, fashion manufacturing is about assembling and constructing products. Consider a factory that produces clothes and sells them in bulk to […]
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