The Raya Roundup: How Smaller Businesses Strategised Their Collections
Previously, we studied FashionValet’s Raya collection, and it gave a quick glimpse of the Raya scene in Malaysia. The household name carried a wide array of brands, offering trends like statement tops and stocking up on the colour pink for this year’s Raya season. However, FashionValet is just one of the many retailers competing in […]
Pre-Raya Season: The FashionValet Raya Collection
Unlike markets across the world that shift and strategise their collections around the four seasons, fashion in Malaysia revolves around festive seasons. The market here reflects the country’s multiracial society that commemorates different occasions. A few months back, the focus was on Lunar New Year. This time around, all eyes are on the upcoming Raya […]
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