How Ultra-Fast Fashion Retailers Strategised for Coachella 2018
In a span of 5 years, the gross revenue for Coachella saw an increase from 67.2 million (2011) to 114.6 million dollars (2017) as over 100,000 people – some from overseas – throng Indio, California to attend the annual world-renowned music festival. Historically, it’s about the music and arts, as the festival features musical acts […]
Do Millennials Really Call The Shots In Fashion?
It’s hard to ignore the millennial shopper generation. Known for their tech prowess and social influence, this demographic – born between 1980 – 2000 – have got retailers and brands pulling out all the stops to capture their fleeting attention. Face it, retailers cannot afford to elude this market. Even more so when they have […]
Studying The Malaysian Activewear Scene for Q1 of 2018
The beginning of the year seems to be a good timeframe for brands to drive apparel sales, especially in activewear. The all-too-familiar “new year, new me” resolution is an opportunity for retailers and brands to push their products. The common tradition gets people to work towards a goal, and most of it revolves around the […]
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