The Evolution of The Athleisure Trend
In a previous article, “How Athleisure Became The New Casual”, we mentioned how athleisure became a norm in 2014 when Beyonce released an athleisure collection with Topshop called Ivy Park. The cool, effortless yet comfortable style was popularised by millennials who became more interested in the urban street style, as well as having an affinity […]
The Trouble with Relying Solely on Word-of-Mouth Trend Forecasts
It’s a common practice amongst merchandisers and buyers to rely on trend forecasting. Having a clear focus to build your next collection proves to be helpful, especially in today’s digitised world. But relying solely on trend forecast lacks accuracy – a crucial ingredient needed in today’s consumer-driven, fast-moving retail landscape. Today, fashion trends are driven […]
Top 3 Fashion Trends of 2018
From Meghan Markle’s wedding dress to the animal prints that became an overnight sensation, 2018 has been an eventful year in fashion. By now, you’ve probably seen the top fashion trends of 2018 from Google, Pinterest, and Lyst, but the real question is: which are the ones that actually made an impact on the retail […]
The Power of Instagram Fashion Trends
When Instagram launched in 2010, it was merely a photo and video-sharing networking app users utilised to share their daily routines and conundrums. Today, Instagram is one of the most popular social networking platforms worldwide and recently reported reaching 1 billion active users monthly. Instagram’s emphasis on visual aesthetics has served to be a powerful […]
What Went Wrong with H&M?
Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]
Is The Maximalist Trend Doing Well Commercially?
The maximalist trend is synonymous with major fashion houses such as Gucci, Versace, Moschino, etc. And for years, minimalism ruled the fashion industry and mass media with it’s soft and muted aesthetic. Then, when Alessandro Michele became Gucci’s Creative Director in January 2015, the rebirth of Gucci began. Within a few months, Gucci exploded in […]
Is Uniqlo Overshadowed By Trendy Fast Fashion Brands?
Source: Uniqlo “Made for all” is a slogan that Uniqlo lives by and a quick browse through their extensive collection of attire would prove just that. The established Japanese clothing brand is no stranger to the world of apparel, having been in the business for more than a decade. Step into any Uniqlo store and […]
Giving Off Shoulders The Cold Shoulder
When the off shoulder surfaced in 2015 on the runways of Proenza Schouler and Prabal Gurung and became one of Spring/Summer 2016’s major trends, it wasn’t the first time. In fact, this style has been a fan favourite since the early 19th century. Same goes to the cold shoulder trend, a modest variation of the […]
Multi-Label Retailers: A Brief Study
In this day and age, there is no denying that e-commerce is at its peak, and it will not be declining anytime soon. With the complete dependency of society towards the internet, it’s only expected that e-commerce would proliferate into its current glory of $617 billion in revenue for Asia alone as of 2017. As […]
Out-of-Stock: A Good Problem To Have?
Out-of-Stock. It’s a magical word that all retailers like to hear, especially in the fashion world where trends come and go so quickly that it’s almost a cardinal sin to have last year’s news hanging from the rack, with the exception of evergreen collections (basics, the LBD and so on). But what does this mean […]
Receive Weekly Industry Roundups
Sign up to receive the latest industry insights, news and weekly updates delivered straight to your inbox.