How to Gather Competitive Insights to Boost Your Business
Competitive insights are pivotal information to help you reach your business goals. In monitoring the competitors’ positioning, brands can identify opportunities and risks and grasp what consumers are engaging with. It is crucial to adopt strategies that maximise sales – and to avoid costly ones that don’t. Traditionally, brands acquire competitive insights through comp shopping […]
Just How Fast is Ultra-fast Fashion?
If you’re in the fashion industry, you’d know that trends have the capability to change the landscape. Just think of Millennial Pink or the leopard print. As fast fashion takes flight, trends have been a crucial defining factor for how retailers strategise their assortments. Source: Daily Front Row. The runway, root for all trends. Historically, […]
Creating A Bestselling Assortment Strategy Every Time
In today’s highly competitive retail environment, every brand and retailer needs a strong assortment strategy to stand out from the pack. Just like in any segment within retail, the product is king and this is especially true in the fashion industry. Investing in the wrong products will not only lead major overstocking problems but also […]
Eyewear Frame Trends: Asia vs Europe
Just as the fashion industry is innovating and growing, the eyewear industry is doing the same. In 2016, the global eyewear industry was valued at $121 billion and forecasted to reach $136 billion by 2021. The rise of trendy frames, sunglasses and cosmetic contact lenses have catapulted eyewear to greater heights. Now, the eyewear industry is […]
Are Leggings Still The New Denim Jeans?
Denim jeans have got a new trend riding on its hemlines. Since 2016, this classic, laid-back staple’s position on the fashion leaderboard was threatened by the rise of leggings and yoga pants, no longer relegated to the gym but worn almost everywhere besides to prom. Blame the new casual kid on the block – Athleisure. […]
Instagram Fashion Sellers: Using Real-Time Data to Strengthen Profit Return
It is no secret that Instagram now boasts more than 800 million users, and is taking the retail and fashion world by storm. According to a report by L2, a company that analyses brands’ digital presence, 93% of fashion brands from Marc Jacobs to Topshop are now on Instagram, although they’ve been using it as […]
Giving Off Shoulders The Cold Shoulder
When the off shoulder surfaced in 2015 on the runways of Proenza Schouler and Prabal Gurung and became one of Spring/Summer 2016’s major trends, it wasn’t the first time. In fact, this style has been a fan favourite since the early 19th century. Same goes to the cold shoulder trend, a modest variation of the […]
A Wedding Dress Fit For The Millennial Bride
The royal wedding between Prince Harry and Meghan Markle has caused a frenzy, and it’s not about the lemon elderflower cake nor the romantic white rose bouquet. Brides all over the world are waiting with bated breath for the grand reveal of THE DRESS. The mass-market, however, is not holding any breath and clamouring for […]
Do Millennials Really Call The Shots In Fashion?
It’s hard to ignore the millennial shopper generation. Known for their tech prowess and social influence, this demographic – born between 1980 – 2000 – have got retailers and brands pulling out all the stops to capture their fleeting attention. Face it, retailers cannot afford to elude this market. Even more so when they have […]
Asia Pacific’s Top Three Mass Market Fashion Trends
Identifying fashion trends and predicting their relevance early enough to produce or buy at the right time and place is essential in the fashion world. What is the lifespan of a fashion trend? According to the fashion diffusion theory, a fashion trend is a normally distributed curve which reaches the total population – as opposed […]
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