Understanding The Australian Retail Market
The Australian retail market has become increasingly unpredictable over the past few years. Many local businesses have since closed their doors to the public, including Marcs, Payless Shoes, Oroton and Pumpkin Patch. Their demise was often contributed to the entrance of international fashion retailers. A journal entitled “Challenges for Australian Fashion” explains the chronological time […]
Do Millennials Really Call The Shots In Fashion?
It’s hard to ignore the millennial shopper generation. Known for their tech prowess and social influence, this demographic – born between 1980 – 2000 – have got retailers and brands pulling out all the stops to capture their fleeting attention. Face it, retailers cannot afford to elude this market. Even more so when they have […]
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