Analysing the Competition: What’s The Best Way to Do It?
What is comp shopping? Comp shopping effectively helps brands and retailers monitor their competitors, forcing them out of their bubble to explore the variables behind their competitors’ strengths and weaknesses. It is crucial in allowing businesses to adopt strategies that have been proven to work and to avoid costly ones that don’t. Traditionally, comp shopping […]
Retail Apocalypse: Good News For E-Commerce?
The great retail apocalypse looms over the global industry, sending retailers in a frenzy. But what exactly is this phenomenon? It refers to increased closure of brick-and-mortar stores, especially among retail conglomerates. This renders brand and retail owners terror-stricken at the impending doom of their stores, with big brands like Gap shutting down over 200 […]
The Evolution of The Luxury Fashion Market
The luxury market is in for a demographic transition. As consumer behaviours are shifting towards a more digital and experiential trend, emerging and established luxury brands are realising the need to reinvent themselves constantly. Just a mere decade ago, the premium market was dominated by baby boomer and Gen X consumers – those born after […]
The Manufacturing Game
Take any piece of clothing in your wardrobe and read the label. Chances are, it will read “made in China” or “India” and “Vietnam”. Not to be confused with merchandising that deals with selling products, fashion manufacturing is about assembling and constructing products. Consider a factory that produces clothes and sells them in bulk to […]
Asia Pacific’s Top Three Mass Market Fashion Trends
Identifying fashion trends and predicting their relevance early enough to produce or buy at the right time and place is essential in the fashion world. What is the lifespan of a fashion trend? According to the fashion diffusion theory, a fashion trend is a normally distributed curve which reaches the total population – as opposed […]
FashionValet vs Zalora: Where To List Your Muslimah Wear Collection? [Infographic]
The uprising of the young Muslim demographic is real and the fashion retail market is scrambling to respond. From New York, London to Milan, fashion weeks are teeming with the proliferation of hijabs, modest dresses, Islamic patterns in designer and high street brands such as DKNY, Mango, Oscar de la Renta, Uniqlo and most recently, […]
From Fast Fashion To Ultra-Fast & Beyond
The fashion industry is constantly shifting as retailers race to meet consumer demands for the latest trends. As the industry becomes increasingly competitive, consumers have the upper hand in the determining what they want and when. They want it FAST. Not just fast, ultra-fast! In an age where speed and immediate gratification is of essence, […]
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