How to Use 11.11 Sales Record to Prep for 12.12 and 2021
In the span of just one year, the Covid-19 pandemic has changed the retail landscape in unprecedented ways. With less spending power amid recessions, consumers reacted conservatively with their purchases, seeking the most value out of each transaction. Shopping patterns have changed in response to this shift in priorities and are one of the most […]
5 Tips for Tackling the Holiday Sales Season
The significance of the holiday sales season in the midst of a pandemic is not lost on retailers. With cases rising each day, a new round of lockdowns has been imposed across pockets of Europe, Asia and Australia. Despite worries of reduced spending, the recent success of Single’s Day and Amazon’s Prime Day proved consumer […]
Leading Up to 11.11: Shopee Singapore 9.9 & 10.10 Performance in 2020
Sales events are integral to Southeast Asia’s e-commerce landscape. With 11.11 just around the corner, we took a look at how Shopee Singapore performed during 9.9 and 10.10 in 2020 for a clearer picture of what to expect in the next major shopping event. In the build-up towards Single’s Day on 11th November (11.11), more […]
Pre-11.11: How Did The 9.9 and 10.10 Sales Perform in 2018?
By now, brands and retailers across the globe are gearing up for the biggest sales event of the year. The 11.11 sales phenomenon is fast approaching, and the current landscape is cluttered with advertised markdowns and enticing promotions. Before this, however, brands and retailers in Southeast Asia (SEA) were prepping for something similar – the […]
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