Pre-11.11: How Did The 9.9 and 10.10 Sales Perform in 2018?
By now, brands and retailers across the globe are gearing up for the biggest sales event of the year. The 11.11 sales phenomenon is fast approaching, and the current landscape is cluttered with advertised markdowns and enticing promotions. Before this, however, brands and retailers in Southeast Asia (SEA) were prepping for something similar – the […]
Scaling the Plus Size Industry: Is It Doing Well in Malaysia’s Fast Fashion?
The plus size industry is a force to be reckoned with. A $24 billion force, to be exact. Shunned by big names in the industry, feared by fashion designers, and described as a ‘high-risk’ investment by retailers, the once-ignored industry is now projected to be worth $24 billion by 2020. According to the NPD Group, […]
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