Do Millennials Really Call The Shots In Fashion?
It’s hard to ignore the millennial shopper generation. Known for their tech prowess and social influence, this demographic – born between 1980 – 2000 – have got retailers and brands pulling out all the stops to capture their fleeting attention. Face it, retailers cannot afford to elude this market. Even more so when they have […]
Studying The Malaysian Activewear Scene for Q1 of 2018
The beginning of the year seems to be a good timeframe for brands to drive apparel sales, especially in activewear. The all-too-familiar “new year, new me” resolution is an opportunity for retailers and brands to push their products. The common tradition gets people to work towards a goal, and most of it revolves around the […]
Should You Only Stock Up On Bestsellers?
How would the fashion industry look like if they only focused on best-selling apparel? Skyrocketing sales? To a certain extent. Less promotions needed? Perhaps. But how would the runways look like? Here’s a sneak peek. Best- selling tops from Boohoo Best-selling pants from Topshop Best-selling dresses from Missguided These are just some examples of what […]
How to use Data Instead of Intuition to Answer Retail Problems
Love it or hate it, statistical data plays a crucial role in the survival of any business. Even more so in industries such as fashion where consumers have a billion alternatives at a click of a button. The reality is a harsh one; fail to meet consumer needs and wants and your chances of survival […]
Asia Pacific’s Top Three Mass Market Fashion Trends
Identifying fashion trends and predicting their relevance early enough to produce or buy at the right time and place is essential in the fashion world. What is the lifespan of a fashion trend? According to the fashion diffusion theory, a fashion trend is a normally distributed curve which reaches the total population – as opposed […]
Receive Weekly Industry Roundups
Sign up to receive the latest industry insights, news and weekly updates delivered straight to your inbox.