Taking Control of the Shapewear Market
When Kim Kardashian West announced her new shapewear line, it wasn’t just another new celebrity business venture – it disrupted an entire market. Within minutes of its launch, Skims (the name Kardashian West settled with after the Kimono backlash) sold $2 million dollars in product. When asked how it differed from the competition, she emphasised […]
Receive Weekly Industry Roundups
Sign up to receive the latest industry insights, news and weekly updates delivered straight to your inbox.