Black Friday 2020: E-commerce Takes the Win
Black Friday 2020 saw an exodus of consumers shopping online as Covid-19 concerns stray shoppers away from physical stores. As we reported earlier, most retailers started the holiday sales season early due to market uncertainty and returning lockdowns. In the US, the sales kicked off with Prime Day, that was delayed to 13 October. This […]
How to Gather Competitive Insights to Boost Your Business
Competitive insights are pivotal information to help you reach your business goals. In monitoring the competitors’ positioning, brands can identify opportunities and risks and grasp what consumers are engaging with. It is crucial to adopt strategies that maximise sales – and to avoid costly ones that don’t. Traditionally, brands acquire competitive insights through comp shopping […]
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