The Evolution of The Luxury Fashion Market
The luxury fashion market is in for a demographic transformation. As consumer behaviours are shifting towards a more digital and experiential trend, luxury brands are realising the need to reinvent themselves. Just a mere decade ago, the premium market was dominated by baby boomers and Gen X – those born after the World War through […]
Instagram Fashion Sellers: Using Real-Time Data to Strengthen Profit Return
It is no secret that Instagram now boasts more than 800 million users, and is taking the retail and fashion world by storm. According to a report by L2, a company that analyses brands’ digital presence, 93% of fashion brands from Marc Jacobs to Topshop are now on Instagram, although they’ve been using it as […]
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