Athleisure Trend: How Did It Become The New Casual?
Wearing activewear on a day out is the new norm. With the casualisation of clothing – workplaces today are slowly adopting a more casual dress code – it’s no surprise that the athleisure trend become a global phenomenon. How Athleisure Rose the Ranks Maximising Functionality Athleisure may be derived from sportswear but it isn’t necessarily […]
The Deep Dive: Adidas vs Nike in SEA
The ‘Adidas vs Nike’ battle continues. Earlier this year, we took a look at both sportswear powerhouses, comparing their 2018 assortments, sell-outs and bestsellers. The verdict? Nike was ahead of the pack, but its rival wasn’t far behind. Again, Nike and Adidas went head-to-head in 2019. From Naomi Osaka’s Nike endorsement (who was previously team […]
Nike vs. adidas: Who’s Leading?
We’ve created an updated article on Nike vs. adidas! It features the latest data on both brands and taps into the SEA market. Trust us, if you google ‘Nike vs. adidas’, you’ll never find a clear answer. There is unwavering support for both brands, with neither team backing down. From a fashion perspective, the divide […]
Studying The Malaysian Activewear Scene for Q1 of 2018
The beginning of the year seems to be a good timeframe for brands to drive apparel sales, especially in activewear. The all-too-familiar “new year, new me” resolution is an opportunity for retailers and brands to push their products. The common tradition gets people to work towards a goal, and most of it revolves around the […]
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