What Went Wrong with H&M?
Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]
The Manufacturing Game
Take any piece of clothing in your wardrobe and read the label. Chances are, it will read “made in China” or “India” and “Vietnam”. Not to be confused with merchandising that deals with selling products, fashion manufacturing is about assembling and constructing products. Consider a factory that produces clothes and sells them in bulk to […]
The Biggest Challenges Facing Fast Fashion Today
At the end of Q4 2017, H&M announced that sales had dropped by 2%. In order to move stock, H&M had to further discount their products, which thus narrowed their operating margins.This strategy proved unsuccessful and at the end of Q1 this year, H&M had amassed $4.3 billion dollars worth of unsold stock. Once a […]
Receive Weekly Industry Roundups
Sign up to receive the latest industry insights, news and weekly updates delivered straight to your inbox.