The Evolution of The Athleisure Trend
In a previous article, “How Athleisure Became The New Casual”, we mentioned how athleisure became a norm in 2014 when Beyonce released an athleisure collection with Topshop called Ivy Park. The cool, effortless yet comfortable style was popularised by millennials who became more interested in the urban street style, as well as having an affinity […]
The Trouble with Relying Solely on Word-of-Mouth Trend Forecasts
It’s a common practice amongst merchandisers and buyers to rely on trend forecasting. Having a clear focus to build your next collection proves to be helpful, especially in today’s digitised world. But relying solely on trend forecast lacks accuracy – a crucial ingredient needed in today’s consumer-driven, fast-moving retail landscape. Today, fashion trends are driven […]
Summer’s Trending Colours in Fast Fashion
The annual announcement for Pantone’s colour of the year is highly anticipated in the retail world given their reputation as the world-renowned authority on colour. Source: Cosmopolitan Their prediction of Millennial Pink’s success was indeed spot on as who could dismiss the global phenomenon of the dreamy shade, which lasted way longer than expected. Following […]
Eyewear Frame Trends: Asia vs Europe
Just as the fashion industry is innovating and growing, the eyewear industry is doing the same. In 2016, the global eyewear industry was valued at $121 billion and forecasted to reach $136 billion by 2021. The rise of trendy frames, sunglasses and cosmetic contact lenses have catapulted eyewear to greater heights. Now, the eyewear industry is […]
Is The Maximalist Trend Doing Well Commercially?
The maximalist trend is synonymous with major fashion houses such as Gucci, Versace, Moschino, etc. And for years, minimalism ruled the fashion industry and mass media with it’s soft and muted aesthetic. Then, when Alessandro Michele became Gucci’s Creative Director in January 2015, the rebirth of Gucci began. Within a few months, Gucci exploded in […]
Giving Off Shoulders The Cold Shoulder
When the off shoulder surfaced in 2015 on the runways of Proenza Schouler and Prabal Gurung and became one of Spring/Summer 2016’s major trends, it wasn’t the first time. In fact, this style has been a fan favourite since the early 19th century. Same goes to the cold shoulder trend, a modest variation of the […]
The Aftermath of Boohoo’s Acquisitions
Boohoo is unstoppable. The UK-based online fashion retailer has seen soaring sales and share prices over the past year, catering to a younger demographic with its relatively low prices and on-trend collections. Known as ultra-fast fashion, their business hinges upon the “test and repeat” model, which meant market-testing a wide range of items on its […]
Studying The Malaysian Activewear Scene for Q1 of 2018
The beginning of the year seems to be a good timeframe for brands to drive apparel sales, especially in activewear. The all-too-familiar “new year, new me” resolution is an opportunity for retailers and brands to push their products. The common tradition gets people to work towards a goal, and most of it revolves around the […]
What Are The Hottest Trends For Muslimah Fashion In Malaysia?
Fashion has always been a melting pot of culture and trends, catering to all shapes and sizes, genders and beliefs. As we progress into the future, it is even more important to acknowledge inclusivity and this includes fashion for Muslim women all over the world where representation and inclusivity goes hand in hand. Muslimah Fashion […]
Asia Pacific’s Top Three Mass Market Fashion Trends
Identifying fashion trends and predicting their relevance early enough to produce or buy at the right time and place is essential in the fashion world. What is the lifespan of a fashion trend? According to the fashion diffusion theory, a fashion trend is a normally distributed curve which reaches the total population – as opposed […]
Are We Finally Saying Goodbye To Millennial Pink?
When Pantone released Greenery as 2017’s Colour of the Year, nobody expected another colour to outshine it… especially with a quirky name like ‘Pale Dogwood’. Or, what we all know as ‘Millennial Pink’. This rosy beige with a hint of coral started appearing everywhere. From the clothes you see on the runway, to social media, […]
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