How to Validate Demand with Fashion Trend Analysis
For many years, the fashion industry has been set in its ways when it comes to trend analysis. In the pre-pandemic days, the inaccuracy of industry-standard trend analysis methods was not felt as deeply. But in the new consumer-driven landscape these dated practices provide an incomplete view of demand. Trend forecasting services, historical sales data, […]
What Does Data Say About WGSN’s SS2020 Trend Forecast?
If you’re getting the impression that most items being sold on the high street seem very similar, it’s because they are. Almost every major retailer in the fashion industry subscribes to a trend forecasting service, the most notable being WGSN. The core of WGSN’s service is forecasting fashion trends several years into the future by […]
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