How to Validate Demand with Fashion Trend Analysis
For many years, the fashion industry has been set in its ways when it comes to trend analysis. In the pre-pandemic days, the inaccuracy of industry-standard trend analysis methods was not felt as deeply. But in the new consumer-driven landscape these dated practices provide an incomplete view of demand. Trend forecasting services, historical sales data, […]
Fashion’s New World Order Powered by Tech
The pandemic has had repercussions far beyond retailers’ revenues. During the lockdown, nearly every facet of the fashion industry was brought to a standstill. From manufacturing to media, social distancing threw a major wrench in fashion’s roadmap. Unlike other industries that have been quick to adopt tech innovation, fashion had grown accustomed to the conventional […]
Designing with Data: How Fashion Analytics Supports Creativity
Data analytics is re-shaping fashion’s old school methods. More and more companies are looking towards data to refine customer preferences and pinpoint products that better fulfil customers’ needs. Traditionally, fashion brands use information such as sales history, assortment details and inventory records to guide the development of the following season’s collection. Details from past collections […]
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