5 New Jacket Trends to Invest In
New jacket trends have surfaced amid the pandemic as consumer needs continue to dictate demand. Remote working necessitates proper waist-up attire for video conferencing and jackets have been filling the gap. This is the reality of the new normal – fashion trends evolving along with consumer priorities. Brands and retailers can better navigate the current […]
5 Trends Shaping the New Retail Landscape
The retail landscape today is a far cry from what it was before the coronavirus pandemic swept the globe. As lockdowns ease and businesses reopen, consumer behaviour and processes in the industry are driven by new sets of values and priorities. Let’s take a look at the retail trends that are restructuring fashion today. Top […]
Just How Fast is Ultra-fast Fashion?
If you’re in the fashion industry, you’d know that trends have the capability to change the landscape. Just think of Millennial Pink or the leopard print. As fast fashion takes flight, trends have been a crucial defining factor for how retailers strategise their assortments. Source: Daily Front Row. The runway, root for all trends. Historically, […]
Creating A Bestselling Assortment Strategy Every Time
In today’s highly competitive retail environment, every brand and retailer needs a strong assortment strategy to stand out from the pack. Just like in any segment within retail, the product is king and this is especially true in the fashion industry. Investing in the wrong products will not only lead major overstocking problems but also […]
The Power of Instagram Fashion Trends
Instagram’s emphasis on visual aesthetics has served to be a powerful and influential marketing channel for brands and influencers alike. This is especially true for online fashion labels that are capitalising on creating products based off their visual appeal on Instagram. Many young entrepreneurs who saw the potential of Instagram in the early stages have […]
Bikinis or One Piece Swimsuits? Analysing The Swimwear Market
Summer is only a few weeks away, and buzz about the season’s swimwear is spreading. While we do know that the swimwear market is projected to reach USD 276 million by 2022, that only gives a macro level view. In a world of e-commerce, the market is intertwined. Even though smaller swimwear and beachwear brands Seafolly […]
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