Just How Fast is Ultra-fast Fashion?
If you’re in the fashion industry, you’d know that trends have the capability to change the landscape. Just think of Millennial Pink or the leopard print. As fast fashion takes flight, trends have been a crucial defining factor for how retailers strategise their assortments. Source: Daily Front Row. The runway, root for all trends. Historically, […]
How To Create A Best-selling Assortment Every Time
In an industry that is highly driven by what’s hot and new, it’s important to understand your market and determine which assortments are worth investing in. But it’s easier said than done, especially in an extremely volatile environment with a generation of consumers who are equally fickle-minded and constantly seeking the next best thing. So […]
The Power of Instagram Fashion Trends
When Instagram launched in 2010, it was merely a photo and video-sharing networking app users utilised to share their daily routines and conundrums. Today, Instagram is one of the most popular social networking platforms worldwide and recently reported reaching 1 billion active users monthly. Instagram’s emphasis on visual aesthetics has served to be a powerful […]
Bikinis or One Piece Swimsuits? Analysing The Swimwear Market
Summer is only a few weeks away, and buzz about the season’s swimwear is spreading. While we do know that the swimwear market is projected to reach USD 276 million by 2022, that only gives a macro level view. In a world of e-commerce, the market is intertwined. Even though smaller swimwear and beachwear brands Seafolly […]
Receive Weekly Industry Roundups
Sign up to receive the latest industry insights, news and weekly updates delivered straight to your inbox.