The 11.11 Sale at Zalora: What to Expect
The 11.11 sale (also known as Single’s Day) is a key calendar date for online retailers in Asia. The promotional tactic was created in China and quickly gained popularity across other Asian countries, prompting mega online retailers such as Zalora, Lazada and Shopee to adopt the date in Southeast Asia. In many ways, the 11.11 […]
How Is The Same Product Strategised Across Different Retailers?
In the fashion business, brands and retailers are reaching out to different platforms in order to gain a footing in the industry. From multi-label retailers to e-commerce, the landscape has transformed into a global ecosystem. This is due to the shift in trends in consumer behaviour. While it is true that some countries, like Australia, […]
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