Delivering Newness in Fashion The Right Way
Newness is an imperative strategy in fast fashion. Even in a retail downturn, a healthy newness level is effective at engaging consumers. Demand is the leading force in the consumer-driven retail landscape we are currently in. Consumer preferences shifted drastically as the coronavirus pandemic progressed, giving way to new and unique trends. This is where […]
3 Effective Steps to Manage Excess Inventory
Excess inventory is one of the most common concerns of any business. As it is directly tied to the cash flow, mishandling inventory can leave a significant impact on your profits. Besides the cost of storing excess stocks in the warehouse, it also prevents you from being able to re-invest capital into a new assortment […]
Just How Fast is Ultra-fast Fashion?
If you’re in the fashion industry, you’d know that trends have the capability to change the landscape. Just think of Millennial Pink or the leopard print. As fast fashion takes flight, trends have been a crucial defining factor for how retailers strategise their assortments. Source: Daily Front Row. The runway, root for all trends. Historically, […]
Key Colour Trends for Spring/Summer 2018: An Infographic
2018 saw an array of hues on the runway but which colours translated well to the mass market? To determine which colours from the Spring/Summer 2018 fashion week runways made it to the shelves of retailers, we analysed the volume and styles of new-in SKUs according to trending shades. Our analysis looked at the volume […]
What Went Wrong with H&M?
Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]
Is Uniqlo Overshadowed By Trendy Fast Fashion Brands?
Source: Uniqlo “Made for all” is a slogan that Uniqlo lives by and a quick browse through their extensive collection of attire would prove just that. The established Japanese clothing brand is no stranger to the world of apparel, having been in the business for more than a decade. Step into any Uniqlo store and […]
Menswear Market in Malaysia: Athleisure Wear Over Fast Fashion
The Malaysian fast fashion realm is an interesting study. As fashion in general is still a growing market, fast fashion has to figure out how to adapt to the environment here. In other words, they either thrive along with the demand, or fall short in supply. For example, the plus size industry here is not […]
Do Millennials Really Call The Shots In Fashion?
It’s hard to ignore the millennial shopper generation. Known for their tech prowess and social influence, this demographic – born between 1980 – 2000 – have got retailers and brands pulling out all the stops to capture their fleeting attention. Face it, retailers cannot afford to elude this market. Even more so when they have […]
Do Fast Fashion Retailers Follow Runway Trends?
It is a universally acknowledged truth that fast fashion retailers look towards fashion designers as inspiration for their future collections. And why wouldn’t they? In the past, fashion shows were often closed off to the mass consumer, but in this age of information – even the average joe will have some concept of key fashion […]
Scaling the Plus Size Industry: Is It Doing Well in Malaysia’s Fast Fashion?
The plus size industry is a force to be reckoned with. A $24 billion force, to be exact. Shunned by big names in the industry, feared by fashion designers, and described as a ‘high-risk’ investment by retailers, the once-ignored industry is now projected to be worth $24 billion by 2020. According to the NPD Group, […]
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