The 5 Trends You’ll See Everywhere This Spring
With Spring around the corner, seasonal collections are locked, loaded and ready to go. Trends from the runway gave us a glimpse of what we can expect but how much of it translated to the mass market?
Omnilytics analysed the trends that have been gaining traction and are set to dominate the market in the coming months.
#1 That ‘70s Show
The recurring theme of drawing inspiration from past eras prevails as a plethora of Seventies necessities cropped up on runways. Notable accents from this iconic decade included bell-bottoms, midi dresses, big collars, pussybow, platforms, earthy tones, suede and paisley.
Fast fashion brands jumped on the trend, fusing components of the Seventies into their designs. Omnilytics data reveals that new-in SKUs for suede outerwear doubled in the UK over the last five months, and retailers that stocked up heavily on the trend achieved sell-out rates of over 80%.
Retailers also embraced paisley– the print appeared in upwards of 9,000 new-in SKUs across several categories in 2019. A significant increase from 2018, when just over 5,000 new-ins were seen.
#2 Into the Wild
A classic Spring fashion trope, florals appear in the form of tropical print this season. The hype surrounding this trend heightened following Versace’s Milan fashion show when Jennifer Lopez graced the runway in a reworked version of the iconic plunging palm print dress she wore to the 2000 Grammy Awards.
The tropical print trend, made up of the likes of palm leaves, birds of paradise, plumeria and hibiscus, is garnering similar recognition in the mass market, incorporated in dresses, co-ords, swimwear, accessories and bags.
Aside from Spring’s trends, what does data say about WGSN’s SS2020 Trend Forecast?
The print was most prevalent in swimwear and beachwear. Across 10,000 new-ins throughout 2019, at least a third were in the swimwear and beachwear categories. Over the last quarter, Omnilytics detected increased new-ins for tropical print items as retailers capitalised on the trend for their seasonal collections.
#3 Suits, Reinvented
The trouser suit, a staple in a modern woman’s wardrobe, gets an update this season. In preparation for warmer months, designers dabbled in a casual version of the Shorts Suit. Some innovated further and experimented with blazer sleeve length, fit, cut and materials like leather, satin, mesh and sequin.
Fast fashion brands were quick to work the reinvented suit into their collections. YoY new-ins for suits increased by 89% in 2019. Fashion Nova had over 300 SKUs tagged under suits in the last quarter, while Asos had 272 SKUs.
Most of the suits had innovative elements consistent with runway trends such as the Shorts Suit, satin, non-traditional cut and even snakeskin print. Both brands achieved high sell-out rates in the suits category, proving that the reinvented suit gained a real foothold in the fashion industry.
#4 Femme Fanatic
Hyper-femininity was a key focal point of fashion month with the onslaught of voluminous silhouettes made up of tulles, tiers, ruffles and puff sleeves. Long and midi dresses appear to be the canvas of choice for designers to showcase the ultra-feminine theme.
Omnilytics’ data recorded 19,000 new-ins for tulle dresses last year in the UK alone. Retailer Yoox had the highest SKU count in this category, with over 4,000 products – achieving an 86% sell-out rate.
The puff sleeve trend saw similar growth in the market, its YoY new-ins increased by 270%. Dresses is the leading category for the puff sleeve trend, followed closely by tops.
#5 Craft Fair
In recent years there has been a resurgence of techniques like crocheting, embroidery, fringing and intricate knitting which date back centuries. This season saw materials like raffia and wicker join the handcraft trend that retailers are championing.
Raffia and wicker items made up the bulk of the handcraft movement, utilised predominantly in shoes, bags and accessories. Omnilytics data found that new-in SKUs related to these materials increased by 140% last year.
Retailers have been investing in crochet as well, primarily in the dresses and tops categories. Last year there were 14,000 crochet new-ins in the UK & US markets.
Visibility into Market is Key
Retailers who had access to data insights would have been able to actively pre-empt and plan for these trends – all of which have real staying power for the season ahead.
Data insights from Omnilytics provide visibility into the trends that are gathering momentum in the market, allowing retailers to plan for assortments with precision.
You might also like
Muslimah Fashion’s Top Brands in H1 2020 (Index)
We return once again with a new edition of our Top Muslimah Fashion Brands Index for 2020! This year’s index saw an even bigger expansion with the addition of brands from Indonesia and over 11 online marketplaces including Zalora, Fashionvalet, Tokopedia, and Hijup – revealing the top five performers in each respective market. The Muslimah […]
Speed to Sellout: Comparing Zara vs H&M
Understanding speed to sellout is crucial, as it helps with the observation of stock movements and market demands. Here, we pit two fast fashion giants to find out which brand has the supreme sell-out performance: Zara vs H&M. A speed to sellout rate is derived by comparing the first sellout date of an item against […]
5 New Jacket Trends to Invest In
New jacket trends have surfaced amid the pandemic as consumer needs continue to dictate demand. Remote working necessitates proper waist-up attire for video conferencing and jackets have been filling the gap. This is the reality of the new normal – fashion trends evolving along with consumer priorities. Brands and retailers can better navigate the current […]
5 Trends Shaping the New Retail Landscape
The retail landscape today is a far cry from what it was before the coronavirus pandemic swept the globe. As lockdowns ease and businesses reopen, consumer behaviour and processes in the industry are driven by new sets of values and priorities. Let’s take a look at the retail trends that are restructuring fashion today. Top […]
Seasonless Fashion: How Will Merchandising Change?
A few years ago, a new retail concept called “buy now, wear now” was introduced to reduce the lag between fashion and real-world seasons. Customers no longer had to wait months to buy something they saw on a runway four to six months ago. However, the concept failed to take off due to the limitations […]
Trend Performance Reinvented to Meet Shifting Consumer Demand
Recently, we announced the launch of our new and improved fashion Competitor Benchmarking, fully enhanced to help merchandisers, buyers and designers like you to bolster decision-making with agility and precision. But that’s not all. At Omnilytics, we want to continuously enhance your adaptability to changing market landscape and consumer demand. Today, we’re excited to announce […]