Day 1: Effective in-season management strategies

According to the small business report (2015), “46% of businesses fail to implement inventory tracking or rely solely on a manual process”.

For the first edition of the Fashion Merchandising: effective in-season management strategies video course, we dive into the importance of implementing a complete retail business process and why this concept is key to achieving long-term growth.


Meet the speakers

Presented by Elaine Low and Aniq Wafi, we boiled down 40+ years of merchandising knowledge from global brands such as Chanel, Louis Vuitton, Topshop and more into a simple easy-to-follow 5 day series on in-season management strategies.


What you will learn from the webinar:

  1. Understand what a complete retail business process is
  2. How does the complete retail business influence your business structure
  3. The consequences of not implementing a complete retail business process


What is a complete retail business process?

It is a series of steps required to create, produce, sell and replenish a product.

The 5 key steps within a complete retail business process.



What are the consequences to a lack of systematic approach?

Here’s what to expect from the entire course in the upcoming days:

  • Fundamentals of merchandising
  • Why trade reporting is important
  • What makes a comprehensive trade report
  • Understanding the WSSI reporting tool
  • How to do an effective competitor analysis

Stay tuned to your inbox for the rest of the course.

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