Zara

brand

Fashion market report for Zara based on real-time data analytics to determine best sellers, how to optimise your pricing strategy, how and when should you give discounts, know the popular colours and sizes you should stock up on, how fast a product goes out-of-stock and when to replenish your stock to hit better sales targets. The fashion market report contains detailed retail market analysis that will help in tracking Zara competitor’s activities, improve buying and stocking decisions, predict and forecast the next fashion and beauty trends in the market. Using a mix of data analytics, data science and market research, the Zara fashion market report focuses on providing trustworthy insights into real-time data and transform the numbers into simple charts and graphs for better visual understanding.

Learn more about how your own brand is performing as compared to Zara. The Omnilytics dashboard allows you to make side-by-side comparisons such as finding out which product subcategory is doing well for which brand, the colours and sizes that are selling the most for both,which price points are most sought after by customers and the amount of discounts given during a specific timeline. The fashion market report analyses all this information, which will be used as determining factors for brands and retailers to maximise profit margins, reduce stock wastage and set the right product prices. The rise of the machine learning technology today has enabled Zara to utilise Omnilytics’ retail market intelligence platform to make more efficient business decisions.

Data Overview

Currently tracked products:
140,695
Products added this week:
2,577
Average discount price:
Average Price:
Assortment

In-Stock Categories at Zara

Explore category assortments broken down according to the number of items with the highest stock. The performance of each subcategory is further analysed in percentage value for a better understanding of customer preferences.

Tops
28.5%

Shirts

Locked

Locked

Outerwear
16%

Jackets & Vests

Locked

Locked

Pants & Leggings
13.3%

Jeans

Locked

Locked

Dresses
9.5%

Shirt Dress

Locked

Locked

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Sizes

In-Stock Sizes at Zara

Identify the number of product sizes that are being stocked by your competitors, so you know which size to focus on and better manage your inventory.

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Colours

In-Stock Colours at Zara

Determine the quantity of various colours that are being stocked by your competitors, so you can enhance your purchasing decision by knowing which colours sell best.

Black
47,367

Black

Locked

Locked

Blue
28,159

Dark purplish blue

Locked

Locked

White
26,660

White

Locked

Locked

Brown
22,327

Dark greyish brown

Locked

Locked

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Discounts

Discounted Products at Zara

Manage your pricing movements by understanding your competitor’s discount strategies and plan when, what and how to discount your products so you don’t miss out on profitable opportunities.

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Price Architecture

Pricing Strategies at Zara

Discover the price points that are most competitive amongst the brand’s customer base and set your own pricing standards. Make competitor comparisons and know exactly what price to set for your products.

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Products

Recently Added Products at Zara

View the latest market offerings of your competitors and find out what they are stocking up on. This helps you to manage your inventories and decide the best course of action.

Zara

T-SHIRT WITH SLOGAN

USD 15.88

Zara

MICHAEL JACKSON’S THRILLER™ SWEATSHIRT

USD 41.81

Zara

LOOSE-FITTING CHECKED SHIRT

USD 48.30

Zara

SEQUINNED TROUSERS

USD 48.30

Zara

ROUND SNAKESKIN PRINT CROSSBODY BAG

USD 48.30

Zara

WIDE CORDUROY PINAFORE DRESS

USD 64.50

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Smarter with Omnilytics Prime

Providing real-time data analytics to help you make informed decisions with speed, precision and accuracy.

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Discover market trends

Analyse retail competitors

Omnilytics is a market intelligence company that offers data analytics and insights to help brands and retailers across multiple industries make informed decisions with speed, accuracy and precision. With insights from over 100 million product SKUs across more than 15,000 brands and retailers, Omnilytics allows brands and retailers to analyse their market & competitor's offerings by Assortment, Price, Discount, Category, Colour, Size, Options and Strategy so profitable opportunities are never missed. The power of data is even more prominent now than before and businesses can no longer ignore the need for an organised system that truly works.