Essential Range Opportunity
Brand Z is a modest wear brand based in Southeast Asia, which has seen lacklustre performance over the last few seasons, despite the increasing popularity of modest fashion in the region.
The Problem: Missing Out on Essentials
Brand Z turned to Omnilytics to gain insights on competitors’ activities within the region, specifically to spot any missing opportunity in terms of product assortment. One of the glaring gaps that it soon discovered, was that most of the modest wear brands carry an essential range that is available all-year-round (also known as basics).
The Solution: Data-backed Decisions in Building an Essential Range
With Omnilytics, Brand Z promptly identified recurring bestsellers of essential ranges across multiple other brands to draw inspirations for its own new essential range. Brand Z further analysed the performance of these bestsellers overtime to draw insights and validation for its designs.
An overview of the bestselling colours
An overview of the bestselling modest styles
The brand finally launched its first modest wear essential range last year in 2018 to great success, delivering volume sales and increasing profitability.
Like to see more of this? Sign up to receive the latest industry insights, news, and weekly updates delivered straight to your inbox.
Spot Trends, Not Fads
Specialising in signature-cut clothing suitable for corporate and social meetings, Brand D’s aesthetic is classic style with a modern twist, perfect for women with an understated yet sophisticated fashion sense. The Challenge: Keeping Up With Seasonality Even though its main customers are mostly middle-aged women in corporate professions, Brand D needs to stay up-to-date with […]
Innovating Through Technology with Strategy and Focus
This Malaysian fashion brand first opened its doors to the public in 2008, promising an array of assortments for the youth market to experiment and develop their own style. However, after 11 years, Brand K soon realised that it has digressed from its original brand promise. The Problem: Failing to Innovate The internal teams have […]
Meet Demand with Market Insights and Analytics
Brand C is a womenswear plus-size brand that specialises in both contemporary and classic styles. The brand first started as a blog shop that catered to the masses, but quickly saw an opportunity for the plus-sized market and shifted its business strategy. However, Brand C soon found that its business decisions failed to lead the […]
Craft an Effective Markdown Strategy
Retailer E is the official distributor of an eco-friendly footwear brand in Singapore and Malaysia. The company functions in a typical push-based supply chain model, where it has little control over product design, intake or price. The Problem: Lack of Know-How in Markdowns Retailer E does have full control over its markdown executions including promotions […]