Stay Ahead of Competition with Market Intelligence
Brand R is a Singaporean minimalist fashion brand that focuses on timeless and pared-down designs, seeking to differentiate itself from the competition.
The Problem: Conducting Competitor Analysis is Time-Consuming
Brand R was spending a large amount of time on research and manual comp-shopping when planning for a new seasonal collection.
To keep abreast of competitors’ activities, the designer of Brand R would spend countless hours every week, scrolling through competitor’s websites to analyse newness.
The Solution: Competitor Insights Ready with Omnilytics
To reduce the time spent on research and comp-shopping, Brand R utilises Omnilytics data to gain insights into the market. Omnilytics enables macro views on the competitive landscape, as well as micro views on competitors’ assortment mix and performance, down to the individual SKU.
Brand R is also able to identify new competing brands by looking up other brands that offer similar kinds of products, locally or regionally.
The insights gained from Omnilytics provided Brand R with a comprehensive view of a specific market and competitor with ease, making the design process and merchandise planning more efficient.
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