Building a Robust Replenishment Process

Building a Robust Replenishment Process

Building a Robust Replenishment Process

Brand R is a contemporary womenswear brand based in Singapore. The brand is led by its founder and designer, who oversees the entire product development process and brand operations. As a design-focused brand, one of the aspects that Brand R lacked was a robust replenishment process.

The Problem: Lack of Visibility to Trade Performance in a Multi-channel Business

Brand R consistently failed to replenish its inventory due to the lack of diligent reporting by its staff as well as buyers from different channels. This had affected its sell-through and inventory greatly.

The brand is distributed via multiple sales channels aside from its own online store – online marketplaces, multi-brand e-tailers and department stores. Among the issues faced by the brand was not having the visibility on sales and stock movement across the multiple sales channels.

The Solution: Constant Product Status Tracking 

To solve these problems, Brand R uses Omnilytics to gain insights into its sales and stock movements. 

With Omnilytics, the brand is able to easily compile data on the sell-out performance of its products on multiple sales channels and identify the best-selling and worst-selling product by each channel. The data also enables it to view the stock movement and availability of a specific product, enabling them to measure speed to sellout and identifying fast-selling sizes which leads to a more accurate and improved replenishment. 

Receive Weekly Industry Roundups

Sign up to receive the latest industry insights, news and weekly updates delivered straight to your inbox.

Read next

Grow your brand with Omnilytics

Book a call to learn how