One of the ways to build an effective category assortment is to perform a quarterly categorical review every three months, which helps you to…
Bridge the gap between brands and external competition
Understand competitors’ assortment offerings across market
Identify category opportunities relevant to market demand to maximise sales
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“It’s important to understand where you are at the moment, analysing what is happening with your sales and stock, and then looking at stock management strategies and initiatives.”
Sarah Johnson
Ex-Head of Merchandising and Head of Retail for China at Asos
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