Checklist: Spotting Category Opportunities for Assortment Planning
A step by step guide to help you accurately plan your assortment and focus on offering key categories relevant to your customers.
Key Learnings You'll Gain from the Checklist:
One of the ways to build an effective category assortment is to perform a quarterly categorical review every three months, which helps you to…
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Bridge the gap between brands and external competition
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Understand competitors’ assortment offerings across market
- Identify category opportunities relevant to market demand to maximise sales
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“It’s important to understand where you are at the moment, analysing what is happening with your sales and stock, and then looking at stock management strategies and initiatives.”
Sarah Johnson
Ex-Head of Merchandising and Head of Retail for China at Asos
