Checklist: Spotting Category Opportunities for Assortment Planning

A step by step guide to help you accurately plan your assortment and focus on offering key categories relevant to your customers. 

Key Learnings You'll Gain from the Checklist:

One of the ways to build an effective category assortment is to perform a quarterly categorical review every three months, which helps you to… 

  • Bridge the gap between brands and external competition
  • Understand competitors’ assortment offerings across market
  • Identify category opportunities relevant to market demand to maximise sales

“It’s important to understand where you are at the moment, analysing what is happening with your sales and stock, and then looking at stock management strategies and initiatives.”

Sarah Johnson

Ex-Head of Merchandising and Head of Retail for China at Asos

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