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COVID-19 and its impact to retail, from our COO
Understanding the phases in a crisis
For most crises, there is a lifecycle. Similar to the 2008 global financial recession, a crisis unfolds over time: from Panic, to Stabilisation, and then Recovery. As dark as the current retail gloom is, there is light at the end of the tunnel.
Related content surrounding COVID19 response
You’re still assessing the market, but the sooner you act, the faster you can hit the Stabilisation phase. We’ve got your first steps covered.
"Last year's data is redundant and no longer indicative of current nor future performance. A tool like Omnilytics obviously gets data quicker and more accurately, which means merchandisers can make better informed decisions at this crucial time."
Sarah Johnson
Ex-Head of Merchandising at ASOS
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“Our team actively uses Omnilytics to benchmark seasonal buys, and to track competitors’ assortment width and price on real-time.”
Giulio Xiloyannis
CCO of Zalora Group