How To Start A Clothing Line

A Step-by-step Guide

It’s possible to start a clothing line with no background in Fashion.

Barry Ooi Former CEO of Twenty3 & Head of Fashion Analytics at Omnilytics

I’m Barry, co-founder and CEO of an award-winning fashion brand - Twenty3. With my partner, we grew from our initial capital of USD2,500 to over USD1,000,000 in annual revenue. Our brand later became the highest-ranked non-marketplace women’s fashion website in Malaysia. With my background in Economics, I kickstarted the business intelligence team in Twenty3, where we used a data-driven approach to help us get ahead of our competitors.

Today, I am the Head of Fashion Analytics at Omnilytics, helping brands and retailers to understand the power of data. I’ve also coached many individuals who have since gone on to create successful businesses, some - who, like me - have had no prior experience in Fashion. I created this step-by-step eBook in hopes to guide anyone who has a passion for kickstarting a Fashion brand but lacks knowledge in the business aspect.

Have these challenges or worries ever hindered you from starting your own clothing line?

“Launching your own fashion brand doesn’t have to be difficult.”

Starting Twenty3 was a decision that I never regretted - even when times are tough. From marketing to merchandising, sales to buying, I’ve encountered costly challenges along the way. Trust me; it’s part and parcel of every entrepreneurs’ journey - regardless of the industry.

Which is precisely why I decided to write an ebook; so that you don’t have to make the same mistakes I did. You’ll be prepared for the curveballs and hardships. Instead, you can apply the learnings and experiences I’ve gained and fast track your path to building your successful clothing line.

“The guidance and tools in the book that Barry & Omnilytics offer are great for anyone looking to launch their own successful clothing line.” — Ming (Co-founder, Liberty Active)
“I’ve had countless individuals ask me for advice on how to start a brand of their own. The tips in this ebook are pretty much the same ones I would share with them!” — Veen Dee Tan
(Former Head of Marketing, FashionValet)

How To Start A Clothing Line:
A Step-by-step Guide

htsacl ebook cover 88 Full Pages

Chase your passion and build your career in fashion entrepreneurship. Learn the steps to starting your very own clothing line from scratch; everything from branding, to marketing and logistics. Cover all your bases in this comprehensive ebook, based on my personal experiences, mistakes and learnings as the former CEO of a leading fast fashion brand in Southeast Asia.

What you will gain:
Knowledge to get to your first USD10,000 in sales
Understand the business model that’s right for you
Learn to create a strong brand identity
Determine your target audience
Discover how to create your first collection
Find out how to drive traffic to your website
Learn how to position yourself against competitors
Determine the best sales channels
Understand how to utilise influencers to your advantage
Tried and tested marketing and promotion ideas
Case studies of brands you can learn from
...and much more

USD 109 USD USD 49

88 pages • Lifetime access • No extra charges
Get Started >

Who is this ebook suited for?

Frequently asked questions.
I have no experience in the fashion industry, is this e-book suited for me?

The content of the e-book is focused on helping new and existing brand owners to achieve their goals effectively. The information in this e-book explains how to start a clothing line from scratch. The author, Barry Ooi did not come from a fashion background nor had a large capital when he started his clothing brand, Twenty3. Much of the content is derived from his experience of running a million dollar fashion brand.

How will I receive the e-book?

After purchasing the e-book, you will be directed to a confirmation page to download your e-book. You will also receive an email with the copy of the e-book in PDF format where you’ll be able to download it and enjoy lifetime access.

What differentiates this e-book from other similar guides?

The author of the e-book started his million dollar fashion company from scratch, with zero prior fashion knowledge. The e-book is written through personal trials and tribulations of materialising and operating a full-fledged fashion brand.

Is there a printed copy of “How to start a clothing line”?

No. For the time being, we are only offering the digital version of the e-book.

Besides English, do you have any other translate language for the e-book?

No. For the time being, we only have the e-book in English.

What forms of payment do you accept?

We accept Credit Card and Debit Card (Visa and MasterCard).

Trusted on a global scale

  • brand adidas
  • brand the iconic
  • brand zalora
  • brand bokitta
  • brand melissa
  • brand pomelo
  • brand salvatore ferragamo
  • brand sofearose
  • brand cloth inc
  • brand kitschen
  • brand localstrunk
  • brand nichii

About Omnilytics

Omnilytics is a market intelligence company that offers data analytics and insights to help brands and retailers across multiple industries make informed decisions with speed, accuracy and precision. With insights from over 100 million product SKUs across more than 75,000 brands and retailers, Omnilytics has been touted by The Business Times as the first fashion analytics company in South-east Asia making revolutionary changes in the fashion industry.

By tracking real-time data on the global market, Omnilytics offers brands and retailers the opportunity to base their decisions on solid facts and tangible data. The power of data is even more prominent now than before and businesses can no longer ignore the need for an organised system that truly works.

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