Know what sells before you launch your next collection.

Omnilytics is a fashion market insights platform - fashion brands use us to make critical commercial decisions on design, sales and marketing.

Through our partnership with IMDA, eligible companies can receive a SGD 5,000 DRB payout. This means you can utilise Omnilytics for SGD 5,000 SGD 0 for one year to grow.

Check if you’re eligible for a yearly free access by the SG Government.

Ambitious brands & retailers, big and small, trust Omnilytics

  • brand adidas
  • brand the iconic
  • brand zalora
  • brand bokitta
  • brand melissa
  • brand pomelo
  • brand salvatore ferragamo
  • brand sofearose
  • brand cloth inc
  • brand kitschen
  • brand localstrunk
  • brand nichii

“I need to know what my customers are buying”

Brands launch their collections, then monitor sales feedback. That’s scary! We’re the opposite.

We tell you what will sell, before you launch.


Instantly see all products available in your market, by category, price point, attribute and location. Identify what’s uptrending, and what to avoid. We’ll focus on identifying your consumer trends, and you focus on designing trend changing collections.


74% of brands markdown because they set the wrong price or sold to the wrong audience. We monitor millions of products daily to understand what price and where to sell your collections. Never underprice to protect your margins with us.


Ever wanted to see all the marketing campaigns of brands globally, sorted by category, price point and location? Let us know which brands you want access to, and we’ll show you all their newsletters and messaging, so you know what works, everyday.

Why Omnilytics

Start selling more confidently today

  • Web-based platform

  • No plugins & installation

  • Live chat and phone support

Check if you’re eligible for a yearly free access by the SG Government.
omnilytics data snippets

Read what brands, big and small, say about us

logo zalora

I was surprised at how quick and easy it was to get my team started. After an hour, we were already familiar with the features - it was super intuitive.

Ira Abdullah

Ira Abdullah


logo Ms Read

Personally as a brand owner, I'd like to see my teams equipped with the right help in order to navigate this crisis and help the business not just survive, but thrive.

Kristy Yong

Kristy Yong

CEO, Ms. Read

logo livingwear

One of the most useful moments was when we started following their fashion journey mapping and fashion academy. I would highly recommend you to get your teams on it!

Desmond Pheh

Desmond Pheh

CEO, Living Wear

logo zalora

Our team actively uses Omnilytics to benchmark seasonal buys, and to track competitors’ assortment width and price on real-time.

Giulio Xiloyannis

Giulio Xiloyannis

COO, Zalora Group

logo zalora

RYE’s “business grew year-on-year by over 60%” since they started using Omnilytics. I knew what my customers were buying from other brands, and where they were buying it - allowing us to make the right decision every time.

Bessie Ye

Bessie Ye

Founder & Designer, RYE

What is Omnilytics?

Remember that time you just placed the order for your upcoming collection to the manufacturer, and had that uneasy feeling if your customers would love your collection as much as you? We built Omnilytics so you don’t feel that again.

We’re a fashion market insights platform that monitors over 100,000 brands daily to understand what sells, and why it sells.

Our goal is to help brands minimise the risk of growing a fashion brand by providing all insights necessary to make commercial decisions.

Whether that be designing, pricing, distribution, market expansion or just deciding the colourways of your products, we cover the range.

We partnered with IMDA DRB SG to bring you Omnilytics at SGD$0 for the year to grow through the crisis.

Get your risk-free grant

Omnilytics is proud to be selected by IMDA DRB to be a pre-approved vendor for the SGD$5,000 DRB payout. As a pre-approved vendor, we can provide Omnilytics to you at no cost for 1-year.

singapore customer logos

How do I get the IMDA DRB grant?

The process is easy and can be summed up by 4 steps:

Plan Details


12 Months (1 Year)

Number of Markets

1 Market (Singapore)

Number of Brands


Number of Users

1 User

90-Day Guarantee

If you meet the 4 criteria and do not receive your DRB SGD$5,000 payout within 90-days of submission, we’ll provide a full refund.

We'll check in with you to continuous provide you updates on your status, so you won't forget about the money-back guarantee. And in the third email, if you have not received it, simply reply to the email and we’ll process the refund.

Customer testimonials

logo kami idea

Multi-use recommended evolutionary technology. Omnilytics provides almost all required external market information for better trend analysis. We usually use it for future decision-making. The client management is also helpful and responsive to questions and feedback!


Designer, Kami Idea

logo aeroculata

The right product and price, for the right market. Omnilytics helps you find the right price for your product in your target market, and you can monitor your direct or indirect competitors easily with one click.


Merchandising, AEROCULATA

logo this is april

Stay updated with the latest trends through technology. I'm in the marketing field and find it very interesting to be able to see what other brands are doing with their content in these uncertain times. It helps freshen our thoughts to make decisions.


Marketing, This Is April

logo dyana

Using Omnilytics makes it easier for us to make design and production decisions. I am also able to review my competitors’ sell-out performance, providing greater validation into what works, and doesn’t, in the market.


Analyst, D’YANA

Frequently Asked Questions

The Digital Resilience Bonus (DRB) aims to uplift the digital capabilities of a broad base of enterprises. For a start, DRB will be targeted at the Food Services and Retail sectors which are more affected by safe distancing requirements in the reopening of the economy.

The DRB is given on top of enhanced digitalisation assistance provided under the SMEs Go Digital programme. Food Services and Retail enterprises that have PayNow Corporate, e-invoicing, and use pre-defined categories of digital solutions for Business Processes, Digital Presence and Data Mining and Analytics can receive bonus payouts of up to $10,000. Download the DRB e-brochure here (2.67MB)
  1. There is no need for you to apply for the bonus.
  2. Let your DRB pre-approved solutions provider know and they will submit your UEN to IMDA if you are using the solutions from 1st June 2020 to 30th June 2021.
  3. IMDA will automatically credit the Bonus to your PayNow Corporate based on the categories of solutions you used.
Your business is eligible for the DRB if it meets the following criteria:
  1. Falling under the Retail sector as at 26 May 2020 - Check here
  2. UEN incorporated on or before 26 May 2020
  3. UEN has an active PayNow Corporate account
  4. UEN is on the Peppol e-invoicing network - If not apply here
  1. The processing time by IMDA is about 1 month. The first enterprises that adopt the pre-defined solutions will receive their first Bonus payouts in October 2020. Those that adopt later will receive their Bonus payouts in later months. IMDA will have a monthly cycle of assessing business’ eligibility for the Bonus and making the Bonus payouts.
  2. Assessment of eligibility for the DRB payouts is based on whether a business has used the solution, regardless of the date when the solution was deployed.
The Bonus payout will be paid through your PayNow Corporate account. You can check your account statement to see if you have been paid.
  1. Yes, enterprises are eligible for the Digital Resilience Bonus (DRB) as long as the adopted solutions fall under the respective categories and are listed under the scheme on the IMDA website.
  2. Assessment of eligibility for the DRB payouts is based on whether an enterprise has used the solution, regardless of when the solution was deployed.
  1. IMDA hasn’t yet announced a deadline. However, if you want to ensure you get your DRB payout early, we recommend you ask your Solution Providers to inform IMDA as soon as possible. We foresee that the processing time will increase as the number of companies request for DRB.
  2. You’re able to sign up with an IMDA DRB pre-approved vendor and they can submit paperwork on your behalf before 31 December, 2021.
No, the solutions adopted do not need to be new. If you are already using Omnilytics in category 3, you will be eligible for the DRB. And if you have other existing solutions that fall in Cat 1 and Cat 2, you will be eligible for those separately as well.
We currently support the following categories:
  • Clothing
  • Footwear
  • Bags
  • Accessories
If your category isn't covered today, we're always adding more. So leave us a message anyway!

Navigate the crisis with Omnilytics

Learn how our fashion retail clients make better decisions with ecommerce analytics