Full Price Opportunity
The main Activewear, Outerwear and Pants & Leggings subcategories reported above average sell-outs at full price.
Activewear performed best in both total sell-out and sell-out at full price, signifying the renewed popularity of the category. Drilling further into Activewear, we can see that Tops & T-Shirts was the most popular subcategory, which was made up mostly of Tank and Jersey Tops.
In Outerwear, Hoodies & Sweatshirts garnered above average sell-out at full price, while Jumpers & Sweaters fell short by 0.5 percentage point. Casual silhouettes proved to be in high demand as Joggers and Leggings managed to record above average sell-outs, compared to more formal bottoms subcategories.
Consumers’ increased willingness to pay for these products signals a huge opportunity for retailers to continue driving these subcategories at full price. It’s wise to look out for opportunities like this on core items, prolonging the product lifecycle.
Retailers Championing Full Price Sell-Out
Zara was driving full price sell-out for casual outerwear at 65%. The retailer leant into the popularity of the category, as it increased its offerings this year by 40% compared to last.
With activewear on the rise and loungewear being the new essential, Asos was in a better position as it had the widest offering on these categories with nearly 10,000 SKUs. The retailer also led with above average sell-out at full price, signifying its strong position in these categories.