Key Subcategories & Styles
New-In Assortment by Subcategory
Wrap Dresses was the volume driver, contributing for 30% of the newness, followed by Swing & Trapeze Dresses (17%), and Shirt Dresses (12%). These three subcategories also commanded the top three subcategories in the entire dress assortment, signalling key core offerings in plus-size dresses.
The key styles spotted this season among the brands in focus included animal prints, romantic florals and belted waist.
Similar to the regular-line, animal prints were particularly popular, taking over the fall/winter season with 16% contribution of total newness. The classic leopard print still reigned supreme but snake and zebra prints also showed signs of increasing popularity. Among brands popularising these wild prints included Atmos&Here Curvy, Missguided Curve and Evans.
Florals, synonymous with the warmer season, were also favoured this season as it took up 13% of the entire new-in assortment. The romantic print appeared in bigger and bolder design, mostly carried by Missguided Curve and Estelle.
Belted or cinched waist continued to be a popular design for plus-size dresses as it saw a significant contribution in both new arrivals and sell-outs. Atmos&Here Curvy, DP Curve and Missguided Curve were among the advocates of this figure flattering silhouette, which appeared in the form of Wrap Dresses.