A Protective Layer
Outerwear made up the majority of protective activewear. Outerwear with waterproof properties are multifunctional – it doesn’t just form a protective layer against the virus but also serves as a defence against harsh climates.
Nike, Adidas and Foot Locker saw composition for the category at 31% and 51% respectively. Beyond the large contribution, Outerwear saw a strong growth from the previous year with 72% more newness.
A new category in activewear, Masks are fast becoming essentials in the new normal.
These reusable face masks are designed for enhanced breathability. They are also sold in packs ranging from two to five pieces.
Priced the highest, Athleta’s mask pack had the best functionality, including an adjustable head strap to alleviate pressure on the back of the ears from tight ear loops. The product also has a hidden pocket for removable filter inserts for better protection.
Since releasing in June, both Adidas’ and Puma’s face masks have gone out of stock. Adidas face cover continues to receive strong demand with 100% sell-out even after three rounds of replenishment.