June 28, 2019

SS18-SEA-Bestsellers-by-Category_Final

By Atiqah

SS18-SEA-Bestsellers-by-Category_Final

The data above were obtained from Omnilytics, real-time retail data platform. The numbers and statistics may vary, as the platform is updated everyday. The time period of the information taken were between to .

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The Deep Dive: Nike vs Adidas in SEA
Industry October 14, 2019

The Deep Dive: Nike vs Adidas in SEA

By Yi Jun

The ‘Nike vs Adidas’ battle continues.  Earlier this year, we took a look at both sportswear powerhouses, comparing their 2018 assortments, sell-outs and bestsellers. The verdict? Nike was ahead of the pack, but its rival wasn’t far behind.  Again, Nike and Adidas went head-to-head in 2019. From Naomi Osaka’s Nike endorsement (who was previously team […]
Fashion Merchandising for Product Launch and Discount Phasing Strategy
Industry October 4, 2019

Fashion Merchandising for Product Launch and Discount Phasing Strategy

By Sufiana

In fashion, timing is key. To fully potentialise on the current demand, a retailer has to know the exact time to launch a new collection, start a promotional cycle or expand into a new market.  If a collection is launched too early (or too late) in the season, it may result in missed sales opportunities […]
The Hottest Colour Trends of SS19
Trend September 27, 2019

The Hottest Colour Trends of SS19

By Kexin

Pantone’s Colour Trend Report for SS19 features 12 vibrant and eye-catching colours -think sunset and nature tones – a stark contrast to its predecessor of SS18.  And as always, Pantone’s colour report also includes its four neutral classics, described as a ‘structure for everyday fashion’.  Every season the report serves as a guide to fashion’s […]
Designing with Data: How Fashion Analytics Supports Creativity
Industry September 11, 2019

Designing with Data: How Fashion Analytics Supports Creativity

By Sufiana

Data analytics is re-shaping fashion’s old school methods. More and more companies are looking towards data to refine customer preferences and pinpoint products that better fulfil customers’ needs.  Traditionally, fashion brands use information such as sales history, assortment details and inventory records to guide the development of the following season’s collection. Details from past collections […]
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