The data above were obtained from Omnilytics, real-time retail data platform. The numbers and statistics may vary, as the platform is updated everyday. The time period of the information taken were between to .
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The Deep Dive: Nike vs Adidas in SEA
By Yi Jun
The ‘Nike vs Adidas’ battle continues. Earlier this year, we took a look at both sportswear powerhouses, comparing their 2018 assortments, sell-outs and bestsellers. The verdict? Nike was ahead of the pack, but its rival wasn’t far behind. Again, Nike and Adidas went head-to-head in 2019. From Naomi Osaka’s Nike endorsement (who was previously team […]
Fashion Merchandising for Product Launch and Discount Phasing Strategy
In fashion, timing is key. To fully potentialise on the current demand, a retailer has to know the exact time to launch a new collection, start a promotional cycle or expand into a new market. If a collection is launched too early (or too late) in the season, it may result in missed sales opportunities […]
The Hottest Colour Trends of SS19
Pantone’s Colour Trend Report for SS19 features 12 vibrant and eye-catching colours -think sunset and nature tones – a stark contrast to its predecessor of SS18. And as always, Pantone’s colour report also includes its four neutral classics, described as a ‘structure for everyday fashion’. Every season the report serves as a guide to fashion’s […]
Designing with Data: How Fashion Analytics Supports Creativity
Data analytics is re-shaping fashion’s old school methods. More and more companies are looking towards data to refine customer preferences and pinpoint products that better fulfil customers’ needs. Traditionally, fashion brands use information such as sales history, assortment details and inventory records to guide the development of the following season’s collection. Details from past collections […]