Key Apparel Categories
Dresses are consistently the most popular choice for the races. According to the Spring new arrivals (Chart 1), the category continued to be the key volume driver, accounting for almost half of the brands’ newness during the period. Feminine midi dresses contributed to almost half of new-in dresses, followed by mini and maxi dresses.
Although Jumpsuits and Suits’ contributions were relatively minimal compared to Dresses, these two categories have proved to be the next popular options after dresses, just like at Royal Ascot.
Overall, some brands had the competitive advantage of dominating a high contribution in all three categories in newness, such as Alice McCall and Shona Joy.
However, for the key racewear staple, Dresses, Bec & Bridge held the biggest contribution during the season with 24%. It offered various styles of dresses from satin slip dresses to midi floral dresses.
Meanwhile, Alice McCall had the biggest offering for Jumpsuits and Suits, which mainly came in floral motif.