Colour Performance Analysis
Core vs. Fashion Colours
Similar to apparel, the core colours particularly black, white and blue, dominated the top 3 colours for swimwear. These colours contributed to more than half of the brands’ total assortment and newness. Brown as expressed in the shades of nude following the neutral, tonal trend, was also popular. The continued popularity of animal prints also contributed greatly to the neutral palette.
Fashion colours shaped swimwear this season with red, orange, pink, and yellow consistently drove large contributions in both assortment width and newness. Yellow saw a growing popularity as the only fashion colour that made it to the top 5 new-in colours.
Other notable fashion colours this season included a combination of pastel shades such as sky blue, baby pink and lavender, as well as bright orange, red and fluorescent pink.
Prints vs. Solid
Solid colours still made up the bulk of this season’s swimwear, representing nearly 70% of total newness. Fella Swim kept to its minimalist style, with zero offering on prints.
Animal prints showed no signs of slowing down as the wild print topped the most popular print invested by brands this season. Stripes, which appeared across seasonality also contributed to 27% of new printed swimwear. Other notable prints included tropical and floral prints.