Brand Performance Overview
The mid-market segment managed to achieve 58% total sell-out in the past 6 months, outperforming the total segment sell-out at 54%, and with the least newness.
As a premium brand, Wolford managed to achieve a high sell-out rate at full price of 90%.
Miraclesuit and Commando matched in total sell-out rate where both brands attained 72%. However, Miraclesuit was a step ahead of Commando by doing so with less discounting and a higher sell-out at full price.
In the value segment, Maidenform managed to perform well with a sell-out rate of 83% despite its low SKU count.
Even with above average new-in rate and discounting on nearly half its assortment, Cosabella had the lowest sell-out rate at 20%.
Nancy Ganz failed to achieve a high total sell-out rate despite having a high new-in rate.