The Leading Categories: Womenswear
Women’s Tops and Dresses were the largest contributors to animal prints, with 40% newness each season from the 5 retailers analysed. Both categories’ new-in assortment quadrupled in FW18 with Dresses surpassing Tops, albeit marginally. Meanwhile, Shoes was the largest accessory decked in the wild prints, also seeing a consistent injection throughout the seasons.
As retailers began to stock more of items in other animal prints such as snake, zebra and tiger, especially during FW18, sell-out rate at full price nonetheless hovered at approximately 20% on average.
Tops performed steadily with peaks in May and October ’18 before trending downwards beginning the end of FW18. The category also failed to achieve a positive off-take starting SP19, sell-out rate in Feb ‘19 was well below last year Feb ‘18 by 9 percentage points.
Meanwhile, Dresses had similar sell-out movement as Tops in SS18, the category peaked in July ’18, before declining throughout FW18 and SP19. Having said that, SP19 to-date observed marginally higher sell-out than same time last year.
Shoes also performed well in SS18 with the highest sell-out achieved at 32% in May ’18. However, as retailers increased newness during FW18 and SP19, sell-out trended downwards ending Feb ‘19 with 5% rate.