Category & Style Overview
New-In Assortment by Category
Baju Kurung took up the most significant portion of Eid assortment, with 11 percentage point increase this year versus the previous year. Baju Kurung Modern commanded most of Baju Kurung, similar to the prior year. Having said that, Baju Kurung Kedah saw a massive 200% jump from 2018, indicating a trending style. Jubahs & Abayas and Kaftans were not represented this year.
The key styles spotted this year among the brands in focus included romantic florals, statement sleeves and delicate lace.
Floral motifs have been a staple design during Eid, in the last two years. However, new arrivals in this motif increased by 97% against last year and came in both soft and bold hues. Brands popularising this motif included Rico Rinaldi, Petra, Ezzati Amira and Alia B.
Statement sleeves, including flared, puffed, or balloon sleeves saw a whopping 119% rise compared to 2018. Mimpikita, Woo/ Fiziwoo, Alia B. and Afiq M were amongst the brands championing this style.
Although delicate lace only saw an increase of 3% in 2019, the consistent offerings further signified the popularity of this design. NH by Nurita Harith, Alia B, and Petra were among the advocates of this trend. The intricate lace fabric was either used minimally on the neck and sleeves of Baju Kurung or in a full head-to-toe ensemble.