Diversity and Inclusivity: The gender-neutral movement has largely taken off thanks to the LGBTQIA+ community, particularly TGNB individuals. The gender ambiguous element of streetwear and athleisure have also resonated deeply with TGNB individuals.
Taking cues from the oversized and boxy look associated with streetwear, gender-neutral fashion mostly emulates the same fit. The oversized fit embraces individuals of all body shapes, making them feel accepted and included. The message conveyed through gender-neutral fashion widely promotes diversity and inclusivity. Consumers that strongly relate are willing to pay a premium price for gender-neutral clothing because they feel well represented.
Sustainability: 90% of Gen Z believe that companies must play their part, taking action to help social and environmental issues.
The brands’ undertaking of sustainability can be seen in 8% of the entire assortment which was manufactured with sustainable materials. With the extended product life cycles of seasonless gender-neutral fashion, the clothing promotes sustainability even without the use of sustainable materials. Assortments for gendered clothing tend to incorporate seasonal designs, making gender-neutral clothing a more sustainable option.
Next Steps for Brands
Tapping into the Under-represented: Although gender fluidity is a hot topic, gender-neutral clothing has yet to become a global trend – especially in countries that are more conservative. Hence, the LGBTQIA+ community is still under-represented.
Global brands like Puma, Ugg and Gap have caught on to the gender-neutral movement. To address the issue of under-representation, these global brands have collaborated with gender-neutral brands that advocate for the target market.
Brands that are looking to branch into gender-neutral fashion or intend to release a gender-neutral clothing line can rely on historic data to support decisions around product, price and timing.
Assortment Planning: Due to similarities in gender-neutral clothing and streetwear, brands have an opportunity at the assortment planning stage. With the small number of gender-neutral brands available, brands can also refer to popular streetwear labels to observe current trends in both clothing and accessories.
Additionally, brands should be deciding how each category contributes to the overall assortment according to what has worked for established gender-neutral brands.